JUMP FEST 2022

more than 15 million users saw videos from the jump fest

• During this year’s campaign, we achieved more than 15 million views of short videos on Instagram and Tiktok.
• We launched the Open category for nonpro athletes. In the very first edition, more than 40 athletes from 15 countries (India, Israel, Sweden) arrived at their own expense.
• For the first time, JBL Jump Fest was recorded by a professional crew and the replay of the event was seen by more than 800 K viewers on RTVS ŠPORT and O2TV SPORT tv channels.
• We built an elevated sprint track that was in accordance with athletics rules. Its length reached 80 meters, and sprinters competed in a 60-meter distance.
• We started cooperation with the Roster Athletics platform, which is used for race management (applications, live results).